Small business is risky business. We’ve all heard the statistics—the majority of start-up companies fail. Nevertheless, there continue to be those among us—the bold and the brave—who pursue entrepreneurship despite the risk of failure.
If you’re one of this select group, setting out to start your own company, give yourself a pat on the back. Entrepreneurship requires laying it all on the line—your current career, your financial security, your ego and your future. It’s an admirable venture, but one that should not be undertaken without some careful consideration.
Even the best and the brightest entrepreneurs can fail. You may have the best business plan out there, but if there’s not a market for your offering, you’ll never succeed. So before you put it all on the line, make sure your audience truly desires what it is you’re offering. (more…)