Article Written by: Virtual Strategy Magazine in Cleveland, OH (PRWEB) on August 25, 2014


MRI Software announced today that the Industry-leading ABODO is the latest company to join the VaultWare Apartment Content Syndication Network, a collection of best-of-breed companies and the most frequented Internet Listing Services (ILSs) in the industry. Featuring the ability to enhance the advertisements on more than 20 high-quality online advertising sources, the VaultWare solution empowers clients to streamline their marketing process while increasing their exposure to apartment hunters.

“At ABODO, our focus is on providing renters access to reliable and high-quality vacancy information, and VaultWare’s content syndication provides our users with the information they want,” noted Alec Slocum, CEO of ABODO. “VaultWare customers now have the ability to add and automatically update their listings so they can gain immediate access to the thousands of renters that are searching ABODO every day.”

MRI’s VaultWare Apartment Marketing Suite provides consumer-centric apartment marketing, leasing and market analysis capabilities focused on delivering an ideal online shopping experience that results in streamlined operations, highly qualified leads and more leases. VaultWare features automated content updates including current pricing and availability drawn directly from their property management software or revenue management system, which results in consistent content across the client’s VaultWare-powered online advertisements. Additionally, the solution encourages prospective residents to begin the leasing process while the prospect is most engaged by allowing them to reserve a specific, currently available apartment that fits their needs. With many VaultWare client’s experiencing lease conversion rates as high as 25% for requests-to-hold of specific, currently available apartments, to 50% lead to lease conversion rates for pre-qualified apartment reservations, the addition of VaultWare’s capabilities to ABODO provides mutual clients with a powerful tool that generates easily apparent results.

“We are very pleased that ABODO is partnering with us to better serve the apartment marketing industry,” said Stephen Baker, Vice President of Product Management at MRI Software. “Forming a close relationship with innovative companies like ABODO are crucial to the success of both VaultWare as a product and its users’ experience with the solution.”

For more information about the VaultWare Reservation System as well as the entire lineup of VaultWare Apartment Marketing solutions, please visit To learn more about ABODO, please visit


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Article Courtesy of: Virtual-Strategy Magazine

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