FPC Client of the Week: MobCraft Beer

Here at Fine Point Consulting, we like to pride ourselves on the fact that we have a wide range of clients. This variety of clients allows us to be experts in many areas and help a wide range of businesses succeed. One of our newest clients, MobCraft Beer, is one of the most innovative breweries in the Madison area. They are growing fast, and making a name for themselves based upon their unique and uncanny flavors that are voted upon online by fans and customers.

MobCraft Beer has a wide range of beers that are sure to attract any beer drinker. Their most recent brew is inspired from a popular drink found in Madison; the Old Fashioned Berliner Weisse is concocted using elements of an Old Fashioned (Cherries, Oranges and spices), and then aged in either Brandy or Whiskey barrels. In addition to this brew Mobcraft has recently launched a raspberry chocolate porter, Candy for Breakfast which is a chocolate peanut butter coffee porter, and BatShit Crazy which won the silver at the 2014 Great American Beer Festival in the coffee beer category.

MobCraft Beer got its start when Henry, Giotto and Andrew’s (the third founder) twin brother all went to college together in Whitewater and were home brewing in their spare time between business classes. In 2012 the dream came alive in a business incubator. The three founders then decided to start MobCraft and start out brewing batches of beer suggested by family and friends in 5 gallon increments. From there their business only grew. They are currently brewing their specially crafted beers at House of Brews in Madison, and are only anticipating growing more from here. MobCraft is the first completely crowd-sourced brewery and is getting a lot of attention, including a spot in the Rise of the Rest tour where they had a chance to pitch Steve Case last month.

We are super excited to be able to follow them on their journey! Visit their website here to join the mob and view all of their innovative brews. You can view recipes, vote for the next brew, or even pre order your own 4 pack!