3 Common Accounting and Bookkeeping Mistakes Among Startup Owners

Whether you’ve found yourself trying to dig your startup of a messy accounting hole, or want to get proactive and prevent money mistakes before they happen, knowing what not to do is often just as important as knowing what the right steps are to take.

Entrepreneurs don’t start their new business ventures only to spend hours working out budgets and managing their company from the inside. They have dreams to chase and need a well-oiled accounting process to make sure they can focus on growth rather than constant internal management.

Especially for business owners just starting out, putting off your accounting tasks doesn’t make them go away. The less you’re able to nail down accurate books this month, the harder it will be to fix them next month.

1. Not integrating accounting as a core component of your business process

One of the most common problems entrepreneurs make has less to do with the specifics of accounting, but how they treat it within their business.

Just like sales or marketing, accounting is a core part of the broader business process––not a task that simply hangs on from the outside. Thinking of it as something that only needs to be thought about “every once in a while,” already sets you up for disaster down the road.

Accounting tasks come into play just about every day. Making sure expenses are logged and tracked on a daily basis not only saves you from devoting a huge block of time at the end of the month you’d spend compiling all of that information, it also helps to ensure every expense is noted and accounted for when it comes time to get your books in order.

2. Ignoring Cash Flow

It happens all the time.

An impassioned entrepreneur launches a business and is spurred on to expand after some initial success only to realize the business isn’t in the green––it’s deep in the red.

Bottom-line profits look great, but cobwebs are forming in the checking account. It’s not a scenario you want to be in when the bills start coming in.

While some businesses can skirt around the problem with credit offers to customers, startups rarely find themselves able to do this.

That’s why it’s extra important to be sure you’re getting paid as early as possible. For those who use a variety of subscription-based tools, remember to take advantage of any discounts for long-term service that can improve your cash flow in the future.

When it comes time to pay invoices, delay them as long as possible if no early payment discount exists. This way, you can use the difference between collection and payment to throw towards growth investments.

 3. Understanding accounting basics and reaching out to professionals

There’s no question you’ll have enough accounting work to keep you busy––the question is, do you understand it? Numbers and careful calculations aren’t everyone’s strong point and when you’re working under pressure, your chances of getting it wrong only increase.

For those that need extra assistance, it’s important to know which questions you’ll need to ask.

What kind of documents you’ll need to keep, what the purpose of them will be now and in the future, and what kind of liabilities might face are all questions that should be asked by those who aren’t well acquainted with bookkeeping.

If all of that is simply too much for you to handle along with the other parts of your business, outsourced accounting professionals are available to help pick up the slack.

For most startups, hiring outside help can be well worth it when compared to the potential losses possible when mistakes are made in-house.

If you’re a startup or small business owner interested in hiring an outsourced accountant, contact us. Our start-up accounting and CFO services experts can provide you with personal guidance. 

Photo credit: Jono Haysom

3 Invoicing Tips For Small Businesses And Startups in Madison, WI


If you’re still mailing custom invoices by hand when billing time comes around, your invoicing system is long overdue for an overhaul.

With tons of software choices to help you organize, manage, and automate your invoicing, the real trick is to find the right payment solutions to fit the way your particular business runs.

Unlike the old days of throwing a stamp on your letters and handing them off to the postal worker in hopes they find their way to their correct destinations, today’s software tools give you the ability to track your purchases from the very first estimate until it’s completely paid. (more…)

5 Ways To Rebound Your Small Business From A Cash Flow Slump

In today’s turbulent business environment, businesses big and small are at risk for cash flow woes. We’ve discussed what it takes to keep a good balance of cash flow in the past, but for those who find their businesses pulling in drastically less earnings than the projected you’re probably searching for options to get your expenses balanced properly.

Stabilizing your business’s cash flow during a period of downturn or other unfortunate circumstances that affect your finances is something entrepreneurs and small business owners deal with every day, so don’t panic, there are plenty of options to choose from.

Let’s take a look at some options geared specifically to startups and small businesses in search of a plan to get back on track: (more…)

4 Myths About Small Business Startups in Madison, WI

Whether you’re preparing to make a career change or are starting fresh in the business world for the first time, the decision to make your ideas into a reality with a business of your own is a decision that takes serious consideration and planning. When done right, you can find a whole new definition of professional satisfaction steering your company into the future. When done wrong, you can quickly find yourself in a financial mess that can be difficult to pull yourself out of.

We’ve talked at length about what every startup owner should consider prior to cutting the blue ribbon on opening day, but it’s equally important to know the myths and commonly-held beliefs about entrepreneurship that simply don’t hold up in the real world. Whether it comes in the form of advice from one owner to the next, or whether you read about a particularly striking story in the news, acting on misinformation can deal a big blow to productivity. (more…)

3 Financial Principles to Grow Your Small Business in Madison, WI

Today’s entrepreneurs have no shortage of ideas when it comes to creating innovative products and services in today’s networked business world. The financial end of these ventures, however, can often fall by the wayside when the more “exciting” aspects of a startup take center stage. A dull regard for ones finances as they relate to a business’s sustainability can quickly derail them seemingly out of nowhere when diligent money monitoring isn’t established early on.

Compounding this issue is a sense of financial automation new business owners assume is possible with today’s advanced bookkeeping tools. While accounting software provides a far more convenient solution for keeping track of one’s records and forecasting short-term budgeting considerations into the future, no tool is able to give you total financial autopilot. Whether you’re completely new to small business finance or need to brush up on what you should monitor most, here are four areas you should keep close tabs on as you continue to grow:

Make every effort to keep your cash flow positive

For those who are operating on a fragile budget, cash needs to be a top concern. The “cash flow from operations” line on your statements is the key metric to monitor your cash flow in terms of your day-to-day operations. The implications of a negative cash flow are simple: you won’t be able to pay your bills and may risk running out of cash altogether if steps aren’t taken to rectify the imbalance.

Putting in the work to establish a sustainable positive cash flow brings with it the ability to devote more of your attention to the other dimensions of your business. You can begin to devote your time toward strategic business growth rather than worry about staying afloat week to week or month to month. It’s also important to understand the difference between profit and cash flow.

Being “profitable” doesn’t necessarily mean you’ll be able to sustain a positive flow of regular cash. This can become a reality when clients begin paying you through accounts receivable rather than immediate cash. Although you can account for the revenue, you may not actually be able to use it to pay bills or other expenses until sometime in the future.

Have a firm understanding on your net growth

Perhaps the biggest takeaway of this advice is to hold your net margins in the highest regard. Simply put, your net is the clearest indicator of the profit you’re making for each dollar of sales you’re closing. Looking deeper into the value of this metric, it provides a unique way to gauge your company’s ability to maintain profit regardless if your dollars of profit begin to decrease.

This is accomplished by a simply equation: your company’s net income divided by total sales. The result will give you a useful percentage of profit margins you can use to better understand your financial standing even when sales dip.

Make borrowing decisions carefully

No matter how confident you are in your product or service, borrowing too much capital when you launch your business is a huge risk. The fundamental problem is a disconnect between your business’s financial needs and borrowing payment agreements.

In essence, if your initial sales projections turn out to be less than you’d expected them to be, you’re stuck with the same monthly payments to those you’ve borrowed from. While smart borrowing can be a great way to push your company towards expansion, your business model needs to hold up accordingly.

When decisions are made to borrow too much too early, it doesn’t necessarily mean the end of your company, but it can put a heavy damper on your growth for months or years to come. With less revenue than you’d expected to see, more of your money will have to go to those you owe rather than towards new projects. Don’t find yourself a situation where your business is guided more by cash flow restrictions rather than your plans for growth.

If you’re looking for financial advice regarding a new startup endeavor, our outsourced accounting and CFO services experts can help you carve a successful future for you and your business idea.

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