FPC Client of the Week: Murvine Marketing Group


This week’s Fine Point Consulting Client of the Week…. Murvine Marketing Group!

Murvine Marketing Group (formerly CloudTactix), is a digital marketing agency and HubSpot Certified Partner based in Madison, Wisconsin that partners primarily with B2B companies and franchises to grow their business using the inbound methodology.

MMG understands that when the consumer world changes, the marketing world can never be far behind. That is why they specialize in a field of digital marketing that focuses on engagement instead of interruption. MMG isn’t interested in traditional advertising tactics, because like you, they are tired of being bombarded with irrelevant marketing messages.

The idea behind inbound marketing is pretty simple: Instead of bombarding people with advertisements, spam, cold calls and other “outbound” marketing activities, inbound promotes companies by delivering informative content to people looking for a product or service. Blogs, eBooks, newsletters, SEO, and social media marketing are just a few of the ways inbound marketers help businesses get closer to the customers who are looking for what they’re offering.

Being local, Murvine Marketing Group loves partnering with Madison-area companies to help connect local businesses to customers and grow our local economy.  The ultimate goal is to connect each component of your marketing and sales strategies, improve your conversion rates, reduce the costs of ineffective marketing techniques, and watch your company grow and succeed.  The business world is continuously changing and evolving, so why not make sure your marketing world is right there with it?  Murvine Marketing offers the newest, trendiest, most up-to-date marketing services in the Madison area.  So as times change, make sure you change with them.  For more information visit: www.murvine.com 


Photos Courtesy: Murvine Marketing Group


FPC Client of the Week: Fetch Rewards


Saving money is something that will never go out of style.  And now a days, with shows like Extreme Couponing and world renown blogs such as “The Krazy Coupon Lady,” couponing has become an everyday part of the American lifestyle.  However, who has time now a days to cut coupons and fill binder after binder with different deals and steals?  After countless grocery shopping trips of frustration, this is the question two UW male College Students in Madison, WI answered when they launched their mobile application: Fetch Rewards.

Wes Schroll and Tyler Kennedy are the founders of the new grocery store app that promises to be the cheapest way to shop.

Fetch Rewards app is designed to give users mobile discounts within their smartphone.  You simply scan each item, and the app will tell you if there’s a discount.  You can create lists, share lists and even see what specials are available just by having the app.  The idea is that you get discounts on items that you actually buy, like chips, milk, and of course like most college students…beer.  The Fetch team works with manufacturers for savings, and more often than not, you’ll even find free items within the app,  And if that’s not enough, you can even pay for groceries with saved up Fetch points!

So why not download?  The Fetch app is completely free and incredibly user friendly, anyone with a smartphone is able to work it.

As Kennedy says, “It’s kind of exciting that there hasn’t been a change in the grocery industry for decades.  Finally there’s something coming around besides loyalty programs that are completely going to change the way people shop.”

So why not jump on board?  Join the Fine Point Team along with the other thousands of mobile users and head down to Madison Fresh Market, download the Fetch Rewards App, scan in your groceries, save yourself money, and become apart of this growing phenomenon.  We know you won’t regret it.




To learn more about Fetch Rewards head to: http://www.fetchrewards.com/

Or like their Facebook page at: https://www.facebook.com/FetchRewardsL

 Photos courtesy of news.wisc.edu

4 Madison, WI Small Business Tasks To Consider Outsourcing

For lean startups and small businesses with an exceptionally small staff, it’s incredibly easy to find yourself wearing too many hats throughout the workweek as tasks and responsibilities pile up without dedicated team members to handle them.

While some switching between roles can actually ensure you’re staying on top of everything that needs to get done day in and day out, overloading yourself with internal tasks can not only lead to burn out and stress, but keeps you from concentrating on how to best move your business forward in the first place.

No matter what size your business is today, effective time management is essential to ensuring you’re able to grow tomorrow.

When it comes to small business and startup operations, time is a commodity. To use yours wisely, outsourcing internal duties might be the solution that frees you up to start growing the business.

Let’s run though four internal activities Madison, Wisconsin small businesses can outsource to trained professionals.

1. Small Business And Startup Payroll Processes

This is an area that carries big legal risks for those who aren’t familiar with the ins and outs of tax law. Dropping the ball here can mean huge repercussions from the IRS when payroll taxes aren’t completed properly––penalties that could potentially cripple your business.

Outsourced accounting services not only free you up to work more closely on the revenue-building side of your business, but reduce the constant anxiety that comes with knowing it’s squarely up to you to get it right.

Outsourced accounting firms diligently update their services when rules change at the federal, state, and local levels––somewhat common occurrences that can catch business by surprise if they aren’t paying close enough attention.

If you’re using valuable time to manage this side of the business, outsourcing can provide an affordable solution that can ultimately allow you to take a more active role as a leader rather than a manager.

2. A Wide Range Of Marketing

It’s an incredibly important component to any small business struggling to get their brand visible and establish a positive reputation in the industry. Simply put, marketing ties directly to sales––the engine that ultimately drives revenue.

If you commonly find yourself too busy to close on your next batch of sales, it’s time to start thinking about finding an agency that can provide valuable help.

Whether it’s simple consulting, public relations, or specialized marketing campaigns a third party can plan and carry out, getting traction in your market with a skilled marketing team is important if you intend on sustaining business for the long-haul.

3. Administrative Support

This can be a common need among entrepreneurs new to managing a business on their own. If you simply don’t have the capability to take care of every task and still have time to work on improvement and growth, subscribing to a virtual assistant service is a cost effective way to ensure everyday business responsibilities are completed consistently.

Here are just a few of the things these virtual assistants can help with:

• Email management

• Personal scheduling

• Newsletter preparation and publishing 

• Travel management 

4. Bookkeeping

This is often the most neglected task small business and startup owners continuously struggle with time and time again. Accounting encompasses much more than number crunching and record keeping––it’s the tool businesses use to measure and compare their performance and financial health from week-to-week, month-to-month, and year-to-year.

Accounting mistakes can’t be ignored or shrugged off. Wrong figures this month will lead to even less accurate figures next month––it’s a domino effect that can leave your books in chaos if steps aren’t taken to make sure every financial action is being accurately accounted for.

Outsourced bookkeepers not only ensure your books are completely accurate and complete, but finish the work much quicker than the average in house accounting manager.

In addition to keeping up your books, outsourced accountants are a resource you can reach out to for professional advice and guidance when owners face tough financial decisions and need a practical course of action that takes their budget into account.

It’s tough to succeed if your finances are in disarray. For help getting things in order, contact our start-up accounting and CFO services experts.

Photo credit: Digital_Third_Eye

5 Benefits of Outsourced Bookkeeping Services In Madison, WI

Whether you’ve already launched your small business or are still in the planning stages, you’ve probably realized that time management plays a big part in ensuring tasks get completed when they need to be.

Particularly for those who are new to entrepreneurship and taking on multiple roles within the business, it can be easy to find yourself bogged down with internal processes that keep you from growing your business and moving forward with your ideas.

Reducing complexity and streamlining tasks is crucial for businesses big and small. One area of the business that can add constant complexity is bookkeeping.

Especially for young businesses struggling to get profitable, monitoring cash flow in and out of your company is one of the most important ways to make sure you’re operating on a successful business model.

Outsourcing these internal tasks to focus on your company’s growth can save you valuable time and effort and give you the assurance that your books are being managed by trained professionals.

Let’s explore 4 ways Madison, WI small businesses and startups can benefit from outsourcing their bookkeeping.

1. Time saving solution

Many entrepreneurs attempt to keep their business processes entirely internal, opting to manage their own books in-house. In reality, this can easily become a time-suck that takes time away from the principle aspects of the business.

Unless you’re starting an accounting business, playing this extra role is simply not an effective approach to managing your finances when professionals are available to lend their expertise instead.

2. Save money on operational costs

For most small businesses and startups, staffing a bookkeeper in-house is a completely unneeded expense that can put a big strain on payroll. When considering payroll tax expenses, insurance, retirement plans, along with training and salary, taking on a full-time bookkeeper is more than likely a poor investment.

Outsourced services provide the same level of professional bookkeeping and accounting while only costing you a regular retainer fee.

3. Catch errors you’d otherwise overlook

Startup and small business owners who take on too many roles at once can end up jeopardizing their ability to complete things in full by constantly rushing from task to task. Carefully weigh your ability to take on each role you place yourself in and consider other solutions for the tasks you know will put you over your head.

For those working with lean startup budgets, keeping your books updated regularly should be a top priority.

4. Expert advice and assistance

In addition to financial management, outsourcing your accounting and bookkeeping services also gives you access to trained accountants whenever questions arise––an especially big perk for those new to owning their own business.

In addition to helpful advice, professional accounting services can share resources and the personal expertise of a financial advisor who can provide a fresh, professional perspective on your business’ goals from an outsider’s point of view.

5. Achieve better piece of mind

Constantly maintaining your business’ financial records can be an extremely stressful endeavor, especially when compounded with the other parts of your business you need to keep track of on a daily or weekly basis.

Handing off your bookkeeping to accounting professionals takes the stress off of you and shifts the focus back onto expanding your business.

If you’re a small business or startup owner in Madison, WI and need assistance establishing a reliable bookkeeping system that takes the pressure off of you, contact us today. Our outsourced accounting and CFO service experts can help you accomplish a variety of accounting or bookkeeping tasks.

Photo credit: Matt Dente

3 Financial Spring Cleaning Tips For Madison, WI Small Businesses and Startups

It seems like everyone is breathing a sigh of relief now that spring is finally here. With the snow melted and flower buds starting to sprout, you may find yourself doing some much needed spring cleaning after the frigid winter.

Along with dusty closets and dirty floors, it’s also a great time to blow the cobwebs out of your business’ bookkeeping records and make some improvements that will help you move forward this year.

With tax season over, many of us have had a chance to get a close look at our finances. If you had to endure a grueling tax season this year, let’s take a moment to run through some helpful tips to reorganize your finances and make next year a breeze. (more…)